
ADMD - Essays
Soft Power
Emotions and open conversations about feelings are not only acceptable in professional settings, they are MANDATORY for creating a truly productive, effective, and equitable work environment.
ADMD - Essays
Emotions and open conversations about feelings are not only acceptable in professional settings, they are MANDATORY for creating a truly productive, effective, and equitable work environment.
ADMD - Essays
If you're in B2B - stop focusing on brand awareness. Prioritize marketing for building trust and confidence in your buyers.
ADMD - Essays
According to a recent Google leak, we’re all to blame for poor quality search results. Summary and thoughts on Rand Fishkin's and Mike King's dropped dual reports on a large-scale leak of Google Search internal documentation for Content API Warehouse.
ADMD - Essays
If you are doing sales, you should never show how much you care about an opportunity. If you tell the other party how badly you want a deal, they will think you’re desperate. When they think you’re too needy, you’ll lose any chance of hearing a “yes”.
Guest Posts
Can I let you in on something? I feel like I’m behind. I feel like I tripped going up the side of Mount Everest and I’ve hit every branch on the way down to the bottom.
ADMD - Essays
Geraldine DeRuiter's new book "If You Can't Take the Heat" is brilliant. But The New York Times chose to publish a review attacking her instead. Here's why that wasn't okay.
ADMD - Essays
Jeffrey explains why he thinks this newsletter works so well.
A newsletter about the emotions behind marketing work.
On self-esteem, doubt, and dread.
What the passing of our favorite actors tells us about ourselves.
How new clients turned my business upside down.
Everyone’s got an opinion on your business. Should you listen to them?
Why love matters in business.
Instructions for Substack, Spotify, Apple Podcasts, and RSS.
Thoughts on Meta's Threads and how the debate about social media is not about tech or the internet at all.
Why the debate about social media is not about tech or the internet at all.
Watching the old web die a painful death as something new is being born from the ashes.
The world is ending. Does marketing even matter anymore?
Building a system to track distribution channels, outreach, and associated strategy + tactics with Notion and SparkToro. Finding contacts for collaborations, and summarizing distribution tactics.
Building a system to track distribution channels, outreach, and associated strategy + tactics with Notion and SparkToro. High-level system overview and initial explanation.