ADMTips #1: Crafting a Content Distribution & Outreach System - Part 1
Building a system to track distribution channels, outreach, and associated strategy + tactics with Notion and SparkToro. High-level system overview and initial explanation.
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Soft Power
Emotions and open conversations about feelings are not only acceptable in professional settings, they are MANDATORY for creating a truly productive, effective, and equitable work environment.
I'm Launching a Crusade Against Brand Awareness
If you're in B2B - stop focusing on brand awareness. Prioritize marketing for building trust and confidence in your buyers.
It's Not Google's Fault. It's Yours.
According to a recent Google leak, we’re all to blame for poor quality search results. Summary and thoughts on Rand Fishkin's and Mike King's dropped dual reports on a large-scale leak of Google Search internal documentation for Content API Warehouse.
I can’t take this anymore.
If you are doing sales, you should never show how much you care about an opportunity. If you tell the other party how badly you want a deal, they will think you’re desperate. When they think you’re too needy, you’ll lose any chance of hearing a “yes”.