Building a system to track distribution channels, outreach, and associated strategy + tactics with Notion and SparkToro. Finding contacts for collaborations, and summarizing distribution tactics.
Emotions and open conversations about feelings are not only acceptable in professional settings, they are MANDATORY for creating a truly productive, effective, and equitable work environment.
If you're in B2B - stop focusing on brand awareness. Prioritize marketing for building trust and confidence in your buyers.
According to a recent Google leak, we’re all to blame for poor quality search results. Summary and thoughts on Rand Fishkin's and Mike King's dropped dual reports on a large-scale leak of Google Search internal documentation for Content API Warehouse.
If you are doing sales, you should never show how much you care about an opportunity. If you tell the other party how badly you want a deal, they will think you’re desperate. When they think you’re too needy, you’ll lose any chance of hearing a “yes”.