
Podcast
Podcast Episode 1: Threads, Mastodon, and the Loneliness of Social Media
Thoughts on Meta's Threads and how the debate about social media is not about tech or the internet at all.
Founder, CEO of Kalyna Marketing. Search Engine Land contributor. B2B content fangirl. 🇺🇦 in NYC. She / her.
Podcast
Thoughts on Meta's Threads and how the debate about social media is not about tech or the internet at all.
ADMD - Essays
Why the debate about social media is not about tech or the internet at all.
ADMD - Essays
Watching the old web die a painful death as something new is being born from the ashes.
ADMD - Essays
The world is ending. Does marketing even matter anymore?
ADMD - Essays
Building a system to track distribution channels, outreach, and associated strategy + tactics with Notion and SparkToro. Finding contacts for collaborations, and summarizing distribution tactics.
ADMD - Essays
Building a system to track distribution channels, outreach, and associated strategy + tactics with Notion and SparkToro. High-level system overview and initial explanation.
ADMD - Essays
A thank you for following me and addition of a new paid content tier.
ADMD - Essays
My case for thinking about marketing through an emotional lens.
ADMD - Essays
Let’s Talk About Marketing Ourselves. My reflection on my very first time at a marketing conference.
ADMD - Essays
I've got a bone to pick with viral LinkedIn marketing advice.
ADMD - Essays
A personal reflection on why being a person isn't "professional".
ADMD - Essays
What the Little Mermaid can teach us about our marketing tech.