
ADMD - Essays
Guest Post #1: Why You Should Ignore Business Advice
Everyone’s got an opinion on your business. Should you listen to them?
Founder, CEO of Kalyna Marketing. Search Engine Land contributor. B2B content fangirl. 🇺🇦 in NYC. She / her.
ADMD - Essays
Everyone’s got an opinion on your business. Should you listen to them?
ADMD - Essays
Why love matters in business.
ADMD - Essays
Undeserved success against the looming shadows of my past.
ADMD - Essays
Instructions for Substack, Spotify, Apple Podcasts, and RSS.
Podcast
Thoughts on Meta's Threads and how the debate about social media is not about tech or the internet at all.
ADMD - Essays
Why the debate about social media is not about tech or the internet at all.
ADMD - Essays
Watching the old web die a painful death as something new is being born from the ashes.
ADMD - Essays
The world is ending. Does marketing even matter anymore?
ADMD - Essays
Building a system to track distribution channels, outreach, and associated strategy + tactics with Notion and SparkToro. Finding contacts for collaborations, and summarizing distribution tactics.
ADMD - Essays
Building a system to track distribution channels, outreach, and associated strategy + tactics with Notion and SparkToro. High-level system overview and initial explanation.
ADMD - Essays
A thank you for following me and addition of a new paid content tier.
ADMD - Essays
My case for thinking about marketing through an emotional lens.