Attention Deficit Marketing Disorder (ADMD) (Page 2)

Latest

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Soft Power

Emotions and open conversations about feelings are not only acceptable in professional settings, they are MANDATORY for creating a truly productive, effective, and equitable work environment.

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I'm Launching a Crusade Against Brand Awareness

If you're in B2B - stop focusing on brand awareness. Prioritize marketing for building trust and confidence in your buyers.

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It's Not Google's Fault. It's Yours.

According to a recent Google leak, we’re all to blame for poor quality search results. Summary and thoughts on Rand Fishkin's and Mike King's dropped dual reports on a large-scale leak of Google Search internal documentation for Content API Warehouse.

Screenshots of quotes like "not a match for now", "continue efforts internally', "just not the right time".

I can’t take this anymore.

If you are doing sales, you should never show how much you care about an opportunity. If you tell the other party how badly you want a deal, they will think you’re desperate. When they think you’re too needy, you’ll lose any chance of hearing a “yes”.

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Guest Post #3: How vulnerable marketing builds trust

Can I let you in on something? I feel like I’m behind. I feel like I tripped going up the side of Mount Everest and I’ve hit every branch on the way down to the bottom.

Photo of three copies of Geraldine DeRuiter's book "If You Can't Take The Heat", two hardcover and one on Kindle.

Platform Responsibility: In Defense of Geraldine DeRuiter

Geraldine DeRuiter's new book "If You Can't Take the Heat" is brilliant. But The New York Times chose to publish a review attacking her instead. Here's why that wasn't okay.

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Mental Health, Being a CMO, Fan-Driven Marketing - a Video Issue

Some updates on what you can expect, and some videos I've made that you might like!

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Fear of Success

Sometimes failure feels like the safest option. Our present might suck and our pain might be unpleasant, but it’s familiar.

A collage of photos of Mariya Delano interviewing other marketers at a conference and laughing with them.

Guest Post #2: Writing for Connection

Jeffrey explains why he thinks this newsletter works so well.

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Marketing Has Felt Really Hard Lately

On self-esteem, doubt, and dread.

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Matthew Perry Meant a Lot To Me

What the passing of our favorite actors tells us about ourselves.

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I was wrong about marketing.

How new clients turned my business upside down.

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ADMD - Essays

Guest Post #1: Why You Should Ignore Business Advice

Everyone’s got an opinion on your business. Should you listen to them?

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ADMD - Essays

Marketing to Feel Alive

Why love matters in business.

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ADMD - Essays

Conferences, Trauma, and Harvard Blues

Undeserved success against the looming shadows of my past.

ADMD cover photo with an illustration of a red goldfish and a brain squiggle.

ADMD - Essays

How to Follow the ADMD Podcast

Instructions for Substack, Spotify, Apple Podcasts, and RSS.

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Podcast

Podcast Episode 1: Threads, Mastodon, and the Loneliness of Social Media

Thoughts on Meta's Threads and how the debate about social media is not about tech or the internet at all.

A photo of Mariya Delano sitting in a dark and empty gazebo, on a bench furthest from the camera.

ADMD - Essays

Threads, Mastodon, and the Loneliness of Social Media

Why the debate about social media is not about tech or the internet at all.

An illustration of a cartoon Mastodon rising from a bonfire.

ADMD - Essays

On the Birth of a New Internet

Watching the old web die a painful death as something new is being born from the ashes.

A photo of Mariya Delano in a bright green field staring up at a statue of a horse in red gas mask and suit.

ADMD - Essays

Marketing at the End of the World

The world is ending. Does marketing even matter anymore?

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ADMD - Essays

ADMTips #2: Content Distribution & Outreach System - Part 2

Building a system to track distribution channels, outreach, and associated strategy + tactics with Notion and SparkToro. Finding contacts for collaborations, and summarizing distribution tactics.

A screenshot of a Notion page titled "Content Distribution & Outreach System"

ADMD - Essays

ADMTips #1: Crafting a Content Distribution & Outreach System - Part 1

Building a system to track distribution channels, outreach, and associated strategy + tactics with Notion and SparkToro. High-level system overview and initial explanation.

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ADMD - Essays

Announcement: Thank You and Introduction of Paid Posts

A thank you for following me and addition of a new paid content tier.

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ADMD - Essays

Why Love IS Good Business

My case for thinking about marketing through an emotional lens.

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