ADMD - Essays - Attention Deficit Marketing Disorder (ADMD)

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ADMD - Essays

Soft Power

Emotions and open conversations about feelings are not only acceptable in professional settings, they are MANDATORY for creating a truly productive, effective, and equitable work environment.

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ADMD - Essays

I'm Launching a Crusade Against Brand Awareness

If you're in B2B - stop focusing on brand awareness. Prioritize marketing for building trust and confidence in your buyers.

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ADMD - Essays

It's Not Google's Fault. It's Yours.

According to a recent Google leak, we’re all to blame for poor quality search results. Summary and thoughts on Rand Fishkin's and Mike King's dropped dual reports on a large-scale leak of Google Search internal documentation for Content API Warehouse.

Screenshots of quotes like "not a match for now", "continue efforts internally', "just not the right time".

ADMD - Essays

I can’t take this anymore.

If you are doing sales, you should never show how much you care about an opportunity. If you tell the other party how badly you want a deal, they will think you’re desperate. When they think you’re too needy, you’ll lose any chance of hearing a “yes”.

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Guest Posts

Guest Post #3: How vulnerable marketing builds trust

Can I let you in on something? I feel like I’m behind. I feel like I tripped going up the side of Mount Everest and I’ve hit every branch on the way down to the bottom.

Photo of three copies of Geraldine DeRuiter's book "If You Can't Take The Heat", two hardcover and one on Kindle.

ADMD - Essays

Platform Responsibility: In Defense of Geraldine DeRuiter

Geraldine DeRuiter's new book "If You Can't Take the Heat" is brilliant. But The New York Times chose to publish a review attacking her instead. Here's why that wasn't okay.